Technology Influence on Value Creation among Rural Small and Micro Enterprises in Nyamira County, Kenya. The Moderating Role of Regulatory Policies
Technology has become a strategic resource in sustaining competitiveness among firms regardless of their size. However, competition through globalization and strategic alliances are some of the issues underpinning technology adoption among SMEs both in developed and developing economies. The main objective of this study was to examine the moderating role of regulatory policies on technology influence on value creation among rural small and micro enterprises in Nyamir a county, Kenya. The Specific objectives of this study however, was to; examine technology influence on value creation among rural small and micro enterprises in Nyamira county Kenya, and, to determine the moderating role of regulatory policies on the relationship between technology influence and value creation among rural small and micro enterprises in Nyamira county Kenya. The study was anchored on the Resource-Based View Theory. The researcher adopted a cross - sectional descriptive research design. A sample size of 443 respondents was drawn from a tar get population of 1,846 registered small and micro enterprises by use of Yamane, (1967) formula where stratification sampling technique was used. A questionnaire was the main data collection tool. The reliability test was done using Cronbach alpha while the validity test was based on expert’s judgment. Means, standard deviations, and coefficient of variation were used to describe respondents’ profiles. Pearson’s correlation was used to examine the relationship between the study variables while multiple regression analysis was done to test study hypotheses. The findings that 13.6 percent variation was explained by technology (R 2 = .136). The results further indicated that regulatory policies moderated the relationship between technology influence and value creation by 18.9%. This implies that regulatory policies influenced the relationship between technology and value creation among rural small and micro enterprises in Nyamira county, Kenya. The study findings are expected to provoke both the national and county governments in formulating policy insights aimed at empowering SMEs since they are a source of creativity and innovation mostly in social-economic development especially in rural areas.
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